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From Audit to Launch

You will always know exactly where we stand. No black boxes and no agency jargon: here is the clear, paced roadmap. Surgical execution, zero friction for you.

The 5 Stages of your launch

1. Diagnostic Audit

30 minutes

We start with the truth. You outline your current setup, and we tell you honestly if we can help. No aggressive sales pitch — we analyse feasibility first.

Quick digital audit
Competitive analysis
Initial recommendations
Custom quote

2. Strategy & Planning

1 week

No more flying blind. We map out your priorities, targeting, and timeline. You approve the detailed plan, and we handle the heavy lifting.

Detailed roadmap
Content strategy
Acquisition plan
Key metrics & targets

3. Surgical Setup

2–4 weeks

We build the machine in the background. Tag configurations, optimized landing pages, and ad copy. Nothing goes live until your infrastructure is solid.

Website / landing pages
Campaign configuration
Tracking & analytics
Automation setup

4. Launch & Optimisation

Ongoing

Controlled deployment. We launch the campaigns, cut what isn't working, and meticulously adjust bids and targeting based on actual data patterns.

Weekly reports
Tests & adjustments
Progressive scaling
Priority support

5. Scaling & Domination

Month 3+

Once the foundations are validated, we pour fuel on the winning channels to consolidate your gains and explore new audiences for sustained growth.

Channel expansion
New audiences
Advanced automation
Managed profitability
Why a setup fee?

The setup isn't a door charge.

It's 2 to 4 weeks of intensive work that determines how effective everything that follows will be. Here's what you're actually buying.

Account architecture

Campaigns, audiences, and ad groups structured to scale without having to rebuild everything in 3 months.

Clean tracking

Every click, form submission, and purchase tracked and attributed correctly. Without this, you're optimising blind.

Copywriting & creatives

Hooks, ad copy, visuals — written and produced for the right channel, with the right angle, from day one.

Landing pages

A dedicated landing page built to convert. Not your generic homepage used as an ad destination.

Targeting strategy

Keywords or audiences researched in depth so every dirham of ad budget hits the right person from the first day.

Measurable baseline

By the end of setup, you have real reference data. Every future optimisation is measured against this starting point.

"Why pay so much before we see a single result?"

Because launching a campaign without a proper setup means burning budget on shaky foundations. The early weeks of management generate data — but only if tracking is ready. Ads perform — but only if landing pages convert. The setup is what makes every dirham of ad budget work effectively from day one.

Poorly built vs. properly structured setup

Without structure

  • Targeting too broad = unqualified clicks
  • Incomplete tracking = decisions made blind
  • Generic ads = high CPL
  • Account impossible to scale
  • Erratic, unexplainable results

With a clean setup

  • Precise targeting from launch
  • Every conversion tracked and attributed
  • Messages matched to intent
  • Scalable account without a rebuild
  • Optimisations based on reliable data

Typical Timeline

Day 1
Consultation & sign-off
Week 1
Strategy finalised
Week 2–4
Launch & deployment
Month 2–3
Optimisation & improvement
Month 3+
Scaling & growth

Our Methodology

Single expert lead

No layers of junior account managers or coordination delays. You speak directly to the senior consultant handling your accounts.

Total ownership

You own your ad accounts, tracking architecture, and designs. You're never locked in and maintain complete control at all times.

Ruthless mathematics

Every element is measured strictly by its statistics. We remove gut feelings to focus entirely on conversion reality and data.

Want to look at your situation together?

30 minutes of free consultation to review your context, your goals, and figure out what makes sense for you.

Book my strategy callSee our offers
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Your project deserves a real conversation

30 minutes to take stock of your digital situation: what's blocking you, what's the priority, and what can actually be done. No pitch. An honest conversation with someone who knows the Moroccan market.

Diagnosis of your current situation
Recommendations tailored to your context
A clear, documented budget estimate
Zero commitment, zero obligation
Reply within 24h
100% Confidential
No commitment

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